Long Island SEO companies are nothing short of busy, meaning that they may not update their social media accounts until the day they're meant to be. This can make matters more taxing than they should be, which is where content calendars can come into play. Not only do these keep things organized, but they can help businesses obtain more traction online. With that said, here are a few content calendar do's & don'ts that will go a long way.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T forget that a content calendar requires flexibility. If you don't know what this entails, let's say that a big news story breaks one day. The news may be relevant to your industry, so sharing it out would be a no-brainer. Instead of going ahead with the post you previously scheduled, cancel it and go with the hot news so that you can gain even more traction. You can easily repurpose the original post, meaning that your efforts won't go to waste.
DO build your calendars as far ahead into the future as possible. Another way to ensure that your content calendars are created well is to plan ahead. You may want to go as far as a few months into the future, depending on how much of a planner you are. This will keep you on track for a while but, as mentioned earlier, you should be flexible enough to change your content if need be. This is another great tip that those in Long Island SEO can offer.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T forget that a content calendar requires flexibility. If you don't know what this entails, let's say that a big news story breaks one day. The news may be relevant to your industry, so sharing it out would be a no-brainer. Instead of going ahead with the post you previously scheduled, cancel it and go with the hot news so that you can gain even more traction. You can easily repurpose the original post, meaning that your efforts won't go to waste.
DO build your calendars as far ahead into the future as possible. Another way to ensure that your content calendars are created well is to plan ahead. You may want to go as far as a few months into the future, depending on how much of a planner you are. This will keep you on track for a while but, as mentioned earlier, you should be flexible enough to change your content if need be. This is another great tip that those in Long Island SEO can offer.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
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