Long Island SEO agencies across the board can tell you that numerous changes impacted their strategies over the years. One of the most noteworthy is the growing importance of mobile devices, smartphones and tablets to be more specific. Seeing as how these can be used to access the Internet, it would make sense for search engines to place more emphasis on mobile devices in general. What is their value compared to desktop computers, though? Read on to learn more.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
It could also be argued that mobile devices are more convenient than the computers we use at school, work, or home. You don't have to worry about being disconnected from the world, as all it takes is opening the browser on your phone to see what the Internet has to offer. It wouldn't be far-fetched for someone to set their laptop aside after a long day, only to use their phone for research and buying purposes. If you think that this negates the need for desktop platforms, though, you'd be wrong.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
It could also be argued that mobile devices are more convenient than the computers we use at school, work, or home. You don't have to worry about being disconnected from the world, as all it takes is opening the browser on your phone to see what the Internet has to offer. It wouldn't be far-fetched for someone to set their laptop aside after a long day, only to use their phone for research and buying purposes. If you think that this negates the need for desktop platforms, though, you'd be wrong.
Don't assume that desktop platforms have no use, as your target audience may use them in certain ways. A potential customer might research a product on their phone while at a coffee shop, but this doesn't mean that they'll make a purchase right then and there. In fact, it's entirely possible that they will go home, log onto their own computer, and buy said product when they're settled. This example of human behavior is one of the reasons why desktop is integral to any SEO strategy.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
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