Long Island SEO: The Biggest Do's And Don'ts Realtors Should Recognize

By Paula Hess


A realtor, or real estate agent, is an individual that's responsible for facilitating property sales. Without this specialist, new families cannot secure their first homes and new houses cannot be purchased either. These are just a few reasons why realtors matter, but it's important for them to be found online. More and more businesses exist in the digital world and Long Island SEO plays a major role in this respect. Here are a few do's and don'ts that realtors should keep in mind.

DO make the most out of social media. According to names such as fishbat.com, social media plays a major role in marketing. The same can be said for Long Island SEO, provided you know which platforms will yield the most results. Facebook is arguably king, but LinkedIn has become popular among professionals, especially for networking purposes. Without social media, you won't be able to maximize your SEO results.

DON'T forget to include keywords. Realtors should be aware of the importance that keywords hold in SEO, too. The best ones tend to be local, as they tend to be the ones that small businesses are searched for the most. For example, "real estate agent in Albany" or "Long Island realtor" might suit real estate specialists in New York well. Provided said keywords are incorporated into content well, their effectiveness will speak volumes.

DO ensure that your website is optimized. Another vital component of SEO is web design, which realtors should look into. Even though many of them have their own websites, this doesn't necessarily mean that they're optimized for search. Check your title tags, ensure that you have well-written content on the site itself, and see if your links are working properly. By following steps such as these, you'll be that much closer to obtaining SEO success.

DON'T let your SEO efforts go by the wayside. One of the most important things that realtors should know about SEO is that it's not a one-and-done task. As a matter of fact, it will take months of hard work until you start to see the returns you'd like. If you stop creating content or adjusting your website, your clientele will remain stagnant. The more long--term effort you put into this, the more results you'll eventually gain.




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