Good reflexes of SEO for your website
The SEO in search engines is not restricted to IT professionals ... Contractors also have a right! Here is a guide to follow to make your website a free SEO technical competence.
As an contractor, "S.E.O." is an acronym that is seen everywhere, without understanding the sometimes complex reality behind. Search Engine Optimization - or SEO by the French in search engines - refers to a practice essential marketing, to improve the positioning of a website on keywords in the results pages of search engines. In other words it can be summarized under the following questions: What seek my customers? How can I help? Here are a few steps needed to sustainably improve your SEO and attract prospects to your site.
Above all, be sure to index your site
Start with a simple observation: to display your site in the results of search engine and improve its position, it has to know you exist. Logical right? Technically speaking, it is to add your website address to index the sites listed by Google, Yahoo or Bing. To verify that your site is indexed, simply refer to "S.E.O." of your website or type into Google "site: nomdevotresite.com" to see if Google has indexed one or more pages of your site. If this is not the case, submit your address to the Google index or better represent that you are the owner by creating an account on the Google Search Console. This will ensure the indexing of your website.
Identify your most direct competitors
Start by typing your main keywords in the search engine - the most obvious and the most consistent with your activity, to identify the sites that come up repeatedly. The sites in question are your direct competitors. Be sure to be particularly discriminating when choosing competition and avoid the big companies. You obviously aim similar companies in terms of size, supply of product / service and target.
Find the right keywords and differentiate
The essential condition to reach your target. We must think globally - if you sell gift boxes for example. The single term "gift box" is highly competitive and it is almost impossible for a small business to compete with the big sellers, hence the need to reflect peripherally. Instead of focusing the term "gift box" reflect on similar terms that might generate traffic and attract a consistent target your business. The term "gift card" would prove quite adequate, insofar as people looking for "gift boxes" would be quite willing to take an interest in "gift cards".
Also, be sure to read the suggestions for additional terms Google - if you type "gift card" Google will offer "gift card printing" or "multi-brand gift card" These two terms can potentially be used to optimize the search. Using a keyword planning tool such as Google - free - is very useful.
The right strategy
Now that you are in possession of the most suitable keywords for your business, it is necessary to appear to do them on your own site. Start by implementing a clear and understandable navigation on all your pages. If you have an online store, for example, the universal navigation is required. This is a convention on the Internet that refers to a set of links arranged in top, usually in the form of horizontal or vertical strip, related to your business and major products came. If you sell bicycles for example, we find in the links "Home", "adult bikes", "children's bikes", "Accessories", "About" and "Contact." Also be sure to treat the product subcategories.
It is also important to fill in all the fields available on each page. If you have an online store, you have to treat keywords in the title, meta descriptions and the header of the page - to see more clearly
The SEO in search engines is not restricted to IT professionals ... Contractors also have a right! Here is a guide to follow to make your website a free SEO technical competence.
As an contractor, "S.E.O." is an acronym that is seen everywhere, without understanding the sometimes complex reality behind. Search Engine Optimization - or SEO by the French in search engines - refers to a practice essential marketing, to improve the positioning of a website on keywords in the results pages of search engines. In other words it can be summarized under the following questions: What seek my customers? How can I help? Here are a few steps needed to sustainably improve your SEO and attract prospects to your site.
Above all, be sure to index your site
Start with a simple observation: to display your site in the results of search engine and improve its position, it has to know you exist. Logical right? Technically speaking, it is to add your website address to index the sites listed by Google, Yahoo or Bing. To verify that your site is indexed, simply refer to "S.E.O." of your website or type into Google "site: nomdevotresite.com" to see if Google has indexed one or more pages of your site. If this is not the case, submit your address to the Google index or better represent that you are the owner by creating an account on the Google Search Console. This will ensure the indexing of your website.
Identify your most direct competitors
Start by typing your main keywords in the search engine - the most obvious and the most consistent with your activity, to identify the sites that come up repeatedly. The sites in question are your direct competitors. Be sure to be particularly discriminating when choosing competition and avoid the big companies. You obviously aim similar companies in terms of size, supply of product / service and target.
Find the right keywords and differentiate
The essential condition to reach your target. We must think globally - if you sell gift boxes for example. The single term "gift box" is highly competitive and it is almost impossible for a small business to compete with the big sellers, hence the need to reflect peripherally. Instead of focusing the term "gift box" reflect on similar terms that might generate traffic and attract a consistent target your business. The term "gift card" would prove quite adequate, insofar as people looking for "gift boxes" would be quite willing to take an interest in "gift cards".
Also, be sure to read the suggestions for additional terms Google - if you type "gift card" Google will offer "gift card printing" or "multi-brand gift card" These two terms can potentially be used to optimize the search. Using a keyword planning tool such as Google - free - is very useful.
The right strategy
Now that you are in possession of the most suitable keywords for your business, it is necessary to appear to do them on your own site. Start by implementing a clear and understandable navigation on all your pages. If you have an online store, for example, the universal navigation is required. This is a convention on the Internet that refers to a set of links arranged in top, usually in the form of horizontal or vertical strip, related to your business and major products came. If you sell bicycles for example, we find in the links "Home", "adult bikes", "children's bikes", "Accessories", "About" and "Contact." Also be sure to treat the product subcategories.
It is also important to fill in all the fields available on each page. If you have an online store, you have to treat keywords in the title, meta descriptions and the header of the page - to see more clearly
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