How to optimize the landing pages for mobile
Optimizations made to the landing-page can have a significant impact in achieving the objectives.Here is a list of some points on which it is possible to consider in optimizing destinations of pages before launching its mobile marketing campaign:
Owning a website adapted for mobile
The success of a marketing campaign requires above all a successful ergonomics. Create a site suitable for mobile is essential.
Provide immediate service.
When a user of a mobile unit arrives on site, it is very likely he wants instant access to an action, download, contact, call, purchase, visit the page ... In addition, mobile marketing is often more effective due to the increased commitment that users, through the call-to-action plus present and especially thanks to easy access with a single touch on the screen for touchscreen mobile devices. We must therefore optimize the call-to-action to instantly deliver the desired service.
These call-to-action are to be often placed above the waterline to maximize their use.
Define the objectives of the landing page
What do we want to achieve? A call, a download? Depending on the purpose, it is necessary to ensure that the tracking tools are in place to measure the performance of landing page optimized for mobile.
Simplify forms
By definition, mobile users seeking speed and efficiency. To maintain the efficiency of a mobile marketing campaign, it is necessary to optimize the forms to promote maximum conversion.
Two or three fields are acceptable, contrary to the landing page for computers that can comprise a higher number.
Tailor content
Mobile devices have reduced resolutions. We must therefore adapt the grip sentences to retain the visitor's attention. They will usually shorter. Similarly, it is often better to use lists rather than long descriptions, etc ...
Reduce the loading time
Excessive loading times scare away Internet on office computers. It is the same for the mobile. We must reduce the size of pages maximum fluidity to provide navigation and thus keep visitors on the site acquired.
Avoid content that may cause problems
Mobile devices have more limited abilities as computers. So that content can be read on up to media and browsers, better use of standards such as HTML5 instead of flash for example.
Finally, test. Whatever the changes, nothing beats an A / B landing page to find the most suitable to your target
Optimizations made to the landing-page can have a significant impact in achieving the objectives.Here is a list of some points on which it is possible to consider in optimizing destinations of pages before launching its mobile marketing campaign:
Owning a website adapted for mobile
The success of a marketing campaign requires above all a successful ergonomics. Create a site suitable for mobile is essential.
Provide immediate service.
When a user of a mobile unit arrives on site, it is very likely he wants instant access to an action, download, contact, call, purchase, visit the page ... In addition, mobile marketing is often more effective due to the increased commitment that users, through the call-to-action plus present and especially thanks to easy access with a single touch on the screen for touchscreen mobile devices. We must therefore optimize the call-to-action to instantly deliver the desired service.
These call-to-action are to be often placed above the waterline to maximize their use.
Define the objectives of the landing page
What do we want to achieve? A call, a download? Depending on the purpose, it is necessary to ensure that the tracking tools are in place to measure the performance of landing page optimized for mobile.
Simplify forms
By definition, mobile users seeking speed and efficiency. To maintain the efficiency of a mobile marketing campaign, it is necessary to optimize the forms to promote maximum conversion.
Two or three fields are acceptable, contrary to the landing page for computers that can comprise a higher number.
Tailor content
Mobile devices have reduced resolutions. We must therefore adapt the grip sentences to retain the visitor's attention. They will usually shorter. Similarly, it is often better to use lists rather than long descriptions, etc ...
Reduce the loading time
Excessive loading times scare away Internet on office computers. It is the same for the mobile. We must reduce the size of pages maximum fluidity to provide navigation and thus keep visitors on the site acquired.
Avoid content that may cause problems
Mobile devices have more limited abilities as computers. So that content can be read on up to media and browsers, better use of standards such as HTML5 instead of flash for example.
Finally, test. Whatever the changes, nothing beats an A / B landing page to find the most suitable to your target
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