The business you are in and the products or services you offer may be off or online. There may even be cross over or overlapping sales and customers. Generally the off line efforts of merchandising will take the look of direct market appeals through the postal service and phone calls. This is not truly marketing automation except in the case where other companies offer this service to you.
Some automated companies will offer to handle all of the market pieces you need. They will work with your representative to create and write ad copy and get them mailed out to potential customers. They will have a large list of names, broken down into categories so your pieces will be sent to targeted individuals or companies that will probably be interested in what you have to offer.
An online business, as you may want to start, needs this kind of automatic merchandising. This is easily accomplished, by you, online. There are also companies who will offer to do this for you, however, there are all sorts of programs and software, available, to handle this automated handling of your advertising.
The first tool for this type of automatic marketing is a website or a blog. On this portal will be all of the other elements that make advertising easy. To market, you need a product or service. The website or blog will have content that talks about this product or service and your willingness to sell, rent or lease these to a buyer.
On this website or blog will also be a portal for the reader or potential buyer to fill out their name and email address. When they do, this information will go to a program you have signed up for which is an auto responder, the second tool in this automation system. The auto responder will take the email and begin sending messages to the potential customer on a prescribed schedule.
Other tools and programs can be bought into that provides content for your blog or website. This keeps a flow of fresh copy, based on your keywords, coming onto your web presence. This flow of content keeps every reader focused on your product or service with new material. This service can be acquired from many companies who provide this service and is all automatic as long as you belong to the program.
Other programs are set up to post your ad copy to paid or free ad boards. These can be accessed simply by writing some ad copy, press the link and they fly out to all of the websites included in the system. The usual use for this is to sell to other marketers, however, there are other websites, such Craigs list or Backpage that can be posted on for all to see.
Getting that website or blog going is the first thing and that can even be automated with many programs that assist you in doing this. The many tools that assist you in gaining emails for sending out messages that continue into the future is the heart of this endeavor. All of the Gurus use these tools and others they create themselves and you should use them too.
Some automated companies will offer to handle all of the market pieces you need. They will work with your representative to create and write ad copy and get them mailed out to potential customers. They will have a large list of names, broken down into categories so your pieces will be sent to targeted individuals or companies that will probably be interested in what you have to offer.
An online business, as you may want to start, needs this kind of automatic merchandising. This is easily accomplished, by you, online. There are also companies who will offer to do this for you, however, there are all sorts of programs and software, available, to handle this automated handling of your advertising.
The first tool for this type of automatic marketing is a website or a blog. On this portal will be all of the other elements that make advertising easy. To market, you need a product or service. The website or blog will have content that talks about this product or service and your willingness to sell, rent or lease these to a buyer.
On this website or blog will also be a portal for the reader or potential buyer to fill out their name and email address. When they do, this information will go to a program you have signed up for which is an auto responder, the second tool in this automation system. The auto responder will take the email and begin sending messages to the potential customer on a prescribed schedule.
Other tools and programs can be bought into that provides content for your blog or website. This keeps a flow of fresh copy, based on your keywords, coming onto your web presence. This flow of content keeps every reader focused on your product or service with new material. This service can be acquired from many companies who provide this service and is all automatic as long as you belong to the program.
Other programs are set up to post your ad copy to paid or free ad boards. These can be accessed simply by writing some ad copy, press the link and they fly out to all of the websites included in the system. The usual use for this is to sell to other marketers, however, there are other websites, such Craigs list or Backpage that can be posted on for all to see.
Getting that website or blog going is the first thing and that can even be automated with many programs that assist you in doing this. The many tools that assist you in gaining emails for sending out messages that continue into the future is the heart of this endeavor. All of the Gurus use these tools and others they create themselves and you should use them too.
No comments:
Post a Comment