Crowdfunding For Women And Why Its Important

By Alta Alexander


As crowdfunding is a rather new concept, there is a lot to be learned on the part of those establishing campaigns and those providing funds. Those sites dedicated to crowdfunding for women oriented products and services are seeing great success at the moment. One reason being that while all businesses, products and services are established by women, men can also contribute to these campaigns.

Unless all individuals associated with a campaign understand the process, success may be quite limited. Generally, individuals can post a plan to establish a product or service which needs financial support. Once posted, others interested in supporting the project then donate an unspecified amount of money through a secure networked website.

Many of these women oriented sites have now seen twice the success as others in the industry. While others have seen success, one of the most successful related to women in business is that of Pine Alley. Most likely because it is one of a kind in its funding, development and deployment of products and services established by and for women but in which men can also provide funding.

In some cases, men may support these campaigns. Whereas, there are also sites which are totally dedicated to projects which are created and funded by women. A rather large network of which is now forming around the world to support one another over the course of a campaign and well into the completion phase.

Most often these websites work to make it easy to create, post and run a campaign from start-up through completion. As it is much easier to run a successful campaign if an individual knows what to do, there are generally steps outlined during the registration and set up process. The best of which also offer counseling related questions or issues which may arise during the course of the campaign.

As the websites also benefit financially and with regards to positive reviews, most are happy to share this information free of charge. Although, there are others in which these fees help pay overhead and keep the site in operation. One important aspect on the part of the user, and those running these websites is that the individuals or groups have the necessary knowledge and information to take the campaign from start-up through completion.

Otherwise, the idea behind the product or service may remain only an idea even once a campaign has started. While at times individuals can keep funds provided if a campaign fails, most often a donor expects any funding provided be returned. Most all project funding websites have upfront agreements. It is expected that individuals read and understand these guidelines before becoming involved in the process whether the individual is a registered owner or funder of a campaign.

For those who are not internet savvy and wish to look towards more traditional funding, the option of seeking traditional funding still remains. Although, individuals may want to look toward shows like Shark Tank, or a private investor rather than going through a bank or credit union. For one thing, the interest and percentage of applicable fees is much greater with banks and credit unions than with private individuals or opportunities which allow the individual to share a percentage of the business rather than impose interest over time.




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