Can Social Media Agencies Endorse Linkedin's Open Platform?

By Paula Hess


Last year, LinkedIn gave its users the ability to publish their own posts on the social media website. To say that the response has been strong would have been an understatement, as more than 330 million people have taken advantage of this very feature. With that said, the platform could have benefited from a bit of expansion, which I'm sure any and all social media agencies can attest to. As of recent times, this ability has come into being.

LinkedIn, as it's been reported, has expanded its blogging - or publishing - platform up so that all English-speaking countries in the world can access to it. As stated earlier, 330 million people had access to it; this has increased by 230 million. As a result, it's easy to see that there is a greater chance of interaction that stands to be seen. Seeing as how several businesses and industries can be spoken about, under LinkedIn, this bit of news is made that much stronger.

It's easy to see why so many people are engaged on LinkedIn. Unlike Facebook, Twitter and other entities, LinkedIn is primarily focused on employment and the ability to connect to others in specific industries. However, it's easy to forget that this is still a social media website. As a result - and I am sure that social media agencies across the board will agree - there's still the focus on content that's made stronger because of this development.

The more people who are able to engage, on a platform, the easier it is for them to create content. When this happens, there will be a greater audience to account for, which only means good things for the capabilities social media agencies have. Because of this, I have to believe that the popularity of LinkedIn will grow. When this happens, as authorities like fishbat may attest to, it'll only make the value of the website that much greater.

As you can see, there's plenty of good that can come from the utilization of LinkedIn. This is especially true now, seeing as how more and more people stand the chance of using the platform for greater levels of engagement. Of course, the success of this development must be surveyed in time. Even though it's early to say if this will yield high results, based on past successes, I'd like to think that one would be safe in assuming that stronger results can rise to the surface.




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